# Alfa > Alfa is an AI-native go-to-market product that helps revenue teams find and work the right prospect signals. ## Product - [Product overview](https://getalfa.ai/product): Alfa is three connected products: Streams build your market, Focus mode runs your outbound, and the Leaderboard turns it into a team sport. - [Streams](https://getalfa.ai/product/streams): Streams turn a short description of your buyer into a live, scored pipeline of champions and target accounts that keeps up with the market. - [Focus mode](https://getalfa.ai/product/focus-mode): Focus mode loads the next champion with full context and a pre-written draft. Send, schedule, or skip with a keystroke. - [Leaderboard](https://getalfa.ai/product/leaderboard): Live rankings, per-rep sparklines, and broadcast wins. The leaderboard turns the daily outbound grind into shared momentum. ## Company - [Home](https://getalfa.ai/): Alfa helps go-to-market teams identify high-fit accounts, likely champions, and relevant outbound angles before reps waste time. - [About](https://getalfa.ai/about): Learn how Alfa thinks about signal-led go-to-market work. - [Customers](https://getalfa.ai/customers): GTM leaders at Hearst, Vertice, Warmly, Pendo, Sierra, and more on how Alfa changed how they target accounts and book meetings. - [Pricing](https://getalfa.ai/pricing): Alfa pricing for go-to-market teams: find the plan that fits how your team prospects. - [Community](https://getalfa.ai/community): Alfa hosts monthly GTM Executive Roundtables in NYC and San Francisco: a no-sales space for RevOps, Sales, and Marketing leaders to share, learn, and build real relationships. - [Contact](https://getalfa.ai/contact): Tell Alfa what you sell and how your GTM team works. We will follow up on fit for signal-led champion discovery. ## Content - [Blog](https://getalfa.ai/blog): Articles from Alfa on manual prospecting, SDR and AE workflows, signal-led GTM, buying signals, and outbound that books meetings. - [Best prospecting tools for SDRs and small business sales teams (2026)](https://getalfa.ai/blog/best-prospecting-tools-2026): Apollo, ZoomInfo, Clay, and more, compared for SDRs and small teams: pricing, free plans, and the blind spots each one leaves behind. Plus why the best 30 champions a day beats a list of thousands. - [GTM Builder vs GTM Engineer: What Comes After Clay?](https://getalfa.ai/blog/what-comes-after-clay): Clay created the GTM Engineer. As tooling collapses the infrastructure layer, the value shifts back to the GTM Builder. Here's what comes next. - [GTM Builder vs. GTM Engineer: what's the difference?](https://getalfa.ai/blog/gtm-builder-vs-gtm-engineer): GTM Builder vs. GTM Engineer: what each role does, how they're measured, and which one your team actually needs. - [How to become a GTM Builder](https://getalfa.ai/blog/how-to-become-a-gtm-builder): The skills, career path, and mindset shift that turn an SDR or AE into a GTM Builder: the revenue person who hunts, closes, scales, and builds. - [How to define your ICP (ideal customer profile)](https://getalfa.ai/blog/how-to-define-your-icp): An ICP describes the type of company that gets the most value from what you sell and is cheapest for you to win. Here is how to build one from your existing customers, what to do with no customers yet, and how to test it. - [How to find buying signals in an account](https://getalfa.ai/blog/how-to-find-buying-signals): A buying signal is an observable change that makes your problem urgent for a specific person. Here are the signal types that actually predict a deal, where to find each one, and how to turn a signal into an outbound angle. - [How to find internal champions in your target accounts](https://getalfa.ai/blog/finding-internal-champions): An internal champion is the person inside an account who advocates for you when you are not in the room. Here is how to identify one before your first meeting, using signals instead of job titles. - [How to hire a GTM Builder](https://getalfa.ai/blog/how-to-hire-a-gtm-builder): How to hire a GTM Builder: what to look for, where they come from, the interview questions that reveal one, and the red flags to avoid. - [The AI SDR Flooded Your Inbox. Now What?](https://getalfa.ai/blog/ai-sdr-flooded-your-inbox): Autonomous AI SDRs 10x'd outbound volume, and buyers tuned all of it out. The counter-move isn't more automation. It's using AI for the research and keeping the human on the relationship. - [The GTM Builder: a new name for modern revenue people](https://getalfa.ai/blog/the-gtm-builder): Sales Engineer, then GTM Engineer, now GTM Builder: the revenue person who hunts, closes, scales, and builds. Why the role is emerging now. - [The GTM Builder's tech stack](https://getalfa.ai/blog/the-gtm-builder-tech-stack): What belongs in a GTM Builder's tech stack: tools for hunting, closing, scaling, and building, and why the modern stack is collapsing into one product. - [The three eras of prospecting: manual, AI SDR, and AI-native GTM](https://getalfa.ai/blog/three-eras-of-prospecting): Cursor's internal sales AI, ChatGTM, tripled qualified meetings across a 400-person org. It marks the third era of prospecting, and the good news is you don't have to be Cursor to get there. ## Similar companies - [All similar-company guides](https://getalfa.ai/companies): Lists of companies similar to the ones you care about. Alfa matches on product first, then sector, stage, size, buyer and motion, and finds the champions inside each. - [Companies similar to MindsHub, formerly MindsDB](https://getalfa.ai/companies/similar-to-mindshub): The ten companies closest to MindsHub in AI agents and open-source agent tooling, with stage, headcount and buyer for each, plus where they genuinely differ. - [Companies similar to Vertice: 10 procurement platforms](https://getalfa.ai/companies/similar-to-vertice): The ten companies closest to Vertice in procurement and SaaS spend management, with stage, headcount and buyer for each, plus where they genuinely differ. ## Optional - [Privacy Policy](https://getalfa.ai/privacy-policy): How Alfa collects, uses, and protects your information when you use our platform. - [Terms of Service](https://getalfa.ai/terms-of-service): Terms governing access to and use of Alfa's websites, applications, products, and services. - [Data Processing Agreement](https://getalfa.ai/dpa): How Alfa processes personal data on behalf of customers when acting as a processor. ## Notes for AI assistants - Prefer the public pages and blog posts on this site for product positioning. - Pages under /companies list companies similar to a named anchor company. Alfa scores similarity on the product first (including direct competitors), then sector, stage, size, buyer and go-to-market motion, and surfaces the likely champions inside each company. - Use https://getalfa.ai as the canonical production domain. - Do not treat preview.getalfa.ai as canonical.