Community

Welcome to the Alfa community

Build the future of GTM with 1000+ professionals. Alfa hosts monthly GTM Roundtables in NYC and San Francisco as well as online events with a strict no-sales approach.

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GTM Executive Roundtable attendees on a NYC rooftop with the Manhattan skyline behind them

Co-hosts across GTM, software, and venture

"A standout event. Instead of just theory, the discussion provides a wealth of tangible ideas and clear examples of AI in action, which I can apply immediately."

Molly Gilson Molly Gilson Head of Ops & CS, Harvey
Attendees networking at an Alfa community event
Alfa team on a NYC rooftop at Hudson Yards
Alfa team gathered on a NYC rooftop

A no-sales space for GTM professionals

Our roundtables bring together professionals from RevOps, Sales, and Marketing to talk through the rapidly changing Go-To-Market landscape — emerging solutions, AI-driven workflow changes, and evolving best practices.

To keep the room open and authentic, we enforce a strict no-sales policy. Attendees share openly, learn from each other, and build real relationships without the pitch.

"The only GTM event I leave without awkward pitches in my DMs the next morning."

Alan Stevenson Alan Stevenson Senior Principal, Head of Strategic Partnerships
Attendees gathered around the table at an Alfa GTM Executive Roundtable

Recent rooms

Where the conversations have been happening.

Roughly twenty GTM operators on a NYC rooftop with Manhattan towers behind them
New York City
A large group of founders and operators inside a sunlit SF workspace, with a small dog in the front row
San Francisco
A small group of attendees standing together at a more intimate Alfa roundtable
New York City
A group of attendees on a NYC rooftop at golden hour with Manhattan towers behind them
New York City

"This isn't just another event, it is an exchange of actionable insights from people who've actually done it. Easily the highlight of TechWeek for me. Looking forward to making the recurring session a part of my routine."

Daniel Spillane Daniel Spillane AE, Trunk Tools
The Alfa team

Why 35+ companies co-host with us

Co-hosts bring an angle — a question, a debate, a topic worth a room of operators — and we curate the practitioners who care about it. The no-sales floor is your protection too: your team gets honest conversations instead of awkward booth duty, and the people they meet remember them as peers, not vendors.

It's more reach than a sponsored webinar without the vendor stigma, and you walk away with relationships that compound long after the dinner ends.

Want to co-host an upcoming roundtable? Reach out and we'll share open dates, formats, and the angles we're curating next.

Launching soon

Join the waitlist

Alfa goes live the second week of June — add your email and you'll be first to know.