Free
$0to start
$0to start
No card. No auto-charge.
- 50 total during trial*
- 1 user, 3 streams**
- Branded, copyable drafts
- Community support
Pricing
Pricing that scales with your outbound.
Start free for 14 days. No card needed.
Launch
$49/ month
$39/ month, billed yearly
Room to scale your outreach.
- 250 champions* / month
- LinkedIn outbound (email optional)
- 1 user, unlimited streams**
- Slack integration
- Email support
Growth
$599/ month
$479/ month, billed yearly
For small teams of up to 3.
- 750 champions* / month
- Up to 3 users
- LinkedIn + verified email outbound
- HubSpot integration
- Email support
- Self-serve: card payment, standard terms
Custom
Customannual contract
Customannual contract
For sales teams buying on contract.
- Unlimited users
- High-volume champions*
- Salesforce, HubSpot, Attio
- Team analytics & leaderboard
- Dedicated CSM & onboarding
- API + MCP access
- Invoice billing, MSA, DPA & security review
Trusted by GTM teams at
Compare plans
Every feature, side by side.
| Feature | Free | RecommendedLaunch | Growth | Custom |
|---|---|---|---|---|
| Champions | ||||
| Champions included* | 50 total during trial | 250 / month | 750 / month | High volume |
| Number of users | 1 | 1 | Up to 3 | Unlimited |
| Champion streams** | 3 | Unlimited | Unlimited | Unlimited |
| Warm introductions | ||||
| Top up champions anytime | Not included | Included in contract | ||
| Message drafts | ||||
| Waterfall contact enrichment (verified) | ||||
| Email outbound (Gmail, Outlook) | Branded | Optional (+$25/mo) | ||
| LinkedIn outbound | Not included | |||
| Exports & integrations | ||||
| Export to CSV | Not included | |||
| Slack integration | Not included | |||
| CRM integration | Not included | Not included | HubSpot | Salesforce, HubSpot, Attio |
| Support & success | ||||
| Support channel | Community | Dedicated CSM + shared Slack / Teams | ||
| Onboarding | Self-serve | Self-serve | Self-serve | Custom onboarding |
| Team analytics, leaderboard, tracking | Not included | Not included | Not included | |
| Early access to new features | Not included | |||
| Buying & security | ||||
| Billing | No card needed | Card | Card | Invoice |
| Contract terms | Standard | Standard | Standard | MSA & DPA |
| Security review | Not included | Not included | Not included | |
| Developer | ||||
| API: build custom integrations | Not included | Not included | Not included | |
| MCP: connect any MCP client | Not included | Not included | Not included | |
- * Champion
- A high-fit prospect at a target account, matched to your product. Delivered ready to contact.
- ** Stream
- A continuously-running search that sources fresh champions in the market for your product.
14-day free trial
How the free trial works.
Explore Free for 14 days. No card, no auto-charge.
- No card required. Start with just your email. We never ask for a card upfront.
- 14 days to explore Alfa. Find up to 50 champions with the Free trial's included features.
- Day-11 heads-up email. A friendly summary so the trial ending isn't a surprise.
- Day 14, you choose. Upgrade to Launch to keep going, or walk away. No card, no auto-charge.
- Your data stays either way. Your champions, streams, and history are saved. Upgrade anytime and pick up right where you left off.
Pricing FAQ
The most common questions, answered.
What's a credit?
One champion, fully worked: the identified champion, their verified persona, contact details, and ready-to-send messaging. One credit, one champion — never metered per action.
Do credits expire?
Free-trial credits expire when the 14-day trial ends. Included credits reset each month on monthly paid plans. Annual paid plans can roll unused included credits month to month while the annual subscription is active. Purchased top-ups expire after 12 months while your paid plan is active.
What happens when I run out?
Your pipeline pauses — nothing is charged automatically. Free-trial users can upgrade to Launch to keep going. Customers on active paid plans can top up or wait for their next monthly allowance.
Can I buy more champions?
Yes. On Launch and Growth you can top up anytime from billing settings. Top-ups are one-time purchases, never a subscription, and expire after 12 months. Custom plans include champion volume in the contract.
Do I need to enter a credit card to start the trial?
No. Your 14-day free trial requires no card. You only add payment details if you choose to upgrade to Launch. No card means no possibility of an accidental charge.
What happens at the end of the 14 days if I do nothing?
Nothing is charged — we never took a card. Your account simply pauses when the trial ends, and your data is preserved. Upgrade to Launch whenever you're ready to pick up where you left off.
What happens to my data when the trial ends?
Your champions, streams, and message history stay intact — nothing is deleted. When you upgrade to Launch, you pick up right where you left off.
Can I cancel during the trial?
There's nothing to cancel. We haven't taken your payment. If Alfa isn't for you, just stop using it — with no card on file, there's nothing to cancel and nothing to pay.
Why don't you require a credit card up front?
Because we don't think you should have to commit before you've tried it. The worst case is simply that the trial ends — never a surprise charge.
Which plan fits a larger company?
Custom. Growth is a self-serve plan for small teams of up to 3, paid by card on standard terms with HubSpot. If you need more users, Salesforce, team analytics, invoice billing, your own MSA or DPA, or a security review, you'll be on a Custom annual contract with a dedicated CSM and onboarding.
Do Growth or Custom plans have a free trial?
No. The Free trial is built for solo operators and small teams to evaluate Alfa's champion and draft workflow. If you're evaluating Custom for a larger team, contact us and we'll set up a tailored demo.